As I Am

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-300x300.jpg class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-300x300.jpg 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-150x150.jpg 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-600x600.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Cleansing Pudding+

As I Am – Cleansing Pudding+

£10.99

£10.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-300x300.jpg class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-300x300.jpg 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-150x150.jpg 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-cleansing-pudding-600x600.jpg 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Cleansing Pudding+

As I Am – Cleansing Pudding+

£10.99

Cleansing pudding is an effective and gentle way to cleanse your hair.

£10.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Coconut Cowash

As I Am – Coconut Cowash

£11.99

£11.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-coconut-cowash-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Coconut Cowash

As I Am – Coconut Cowash

£11.99

Coconut CoWash is an effective and gentle way to cleanse your hair.

£11.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Curling Jelly

As I Am – Curling Jelly

£10.99

£10.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/As-i-am-curling-jelly-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Curling Jelly

As I Am – Curling Jelly

£10.99

Coil and curl definer

£10.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Double butter cream

As I Am – Double butter cream

£11.99

£11.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-doublebutter-cream-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Double butter cream

As I Am – Double butter cream

£11.99

Provides dehydrated hair with what it needs to look and behave its very best.

£11.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Dry & Itchy conditioner

As I Am – Dry & Itchy conditioner

£12.99

£12.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-conditioner-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Dry & Itchy conditioner

As I Am – Dry & Itchy conditioner

£12.99

Fights Dry & Itchy scalp, fights Dandruff, strengthens and Repairs Hair.

£12.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Dry & Itchy Leave-in conditioner

As I Am – Dry & Itchy Leave-in conditioner

£12.99

£12.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-leave-in-conditioner-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Dry & Itchy Leave-in conditioner

As I Am – Dry & Itchy Leave-in conditioner

£12.99

Adds moisture and shine, a must for avoiding future flakes.

£12.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Dry & Itchy Oil treatment

As I Am – Dry & Itchy Oil treatment

£12.99

£12.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-oil-treatment-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Dry & Itchy Oil treatment

As I Am – Dry & Itchy Oil treatment

£12.99

Fights Dandruff & Seborrheic Dermatitis.

£12.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Dry & Itchy Shampoo

As I Am – Dry & Itchy Shampoo

£12.99

£12.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-di-shampoo-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Dry & Itchy Shampoo

As I Am – Dry & Itchy Shampoo

£12.99

Fights Dry & Itchy scalp, fights Dandruff & Seborrheic Dermatitis by gently removing product build up and environmental impurities from the hair and scalp.

£12.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Moisture milk

As I Am – Moisture milk

£11.99

£11.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-moisture-milk--600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Moisture milk

As I Am – Moisture milk

£11.99

Moisture Milk is perfect when you want to go light. It’s also recommended as the moisturiser of choice for those with fine or thin hair.

£11.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Smoothing gel

As I Am – Smoothing gel

£10.99

£10.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-smoothing-gel-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Smoothing gel

As I Am – Smoothing gel

£10.99

Provides a secure hold, moisturises and adds shine.

£10.99Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – So much moisture

As I Am – So much moisture

£11.49

£11.49Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-so-much-moisture-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – So much moisture

As I Am – So much moisture

£11.49

Deeply hydrating, provides incredible softness and enables very easy root lifting when styling.

£11.49Add to cart
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<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

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As I Am – Twist defining cream

As I Am – Twist defining cream

£10.99

£10.99Add to cart

<img width=300 height=300 src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" data-src=https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-300x300.png class="attachment-woocommerce_thumbnail size-woocommerce_thumbnail lazy" alt loading=lazy data-srcset="https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-300x300.png 300w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-150x150.png 150w, https://asalicare.co.uk/wp-content/uploads/2021/02/as-i-am-twisting-defining-cream-600x600.png 600w" data-sizes="(max-width: 300px) 100vw, 300px">

As I Am – Twist defining cream

As I Am – Twist defining cream

£10.99

Shiny smoothness when you twist with this rich creamy styler.

£10.99Add to cart
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